Hedone wants to offer struggling talent, who currently only see a future in the drug game, a chance at income and success. This social enterprise offers at-risk youngsters an alternative product to focus on and the perspective of becoming a producer, designer and eventually entrepreneur. Hedone offers a better deal in both ways for the consumer and seller. A product with clean hands. Hedone makes people think about hidden figures and gives them opportunities to develop themselves in multiple areas.
The Hedone collections are timeless, year-round, unisex items like hoodies, sweaters, shirts and accessories. The designs have a raw, rough, urban feel referring to the street culture where the brand was born. Hedone doesn’t just stand for a powerful message, but for the community as well, with that typical Rotterdam entrepreneurship spirit that youngsters want to be a part of. All of their products are made in a responsible and durable manner in factories that abide by the Fair Wear Foundation. By making responsible choices regarding resources, production and all other processes, Hedone tries to limit its ecological footprint.
