Fast fashion: a term that describes the current way of clothing production for a significant part of the fashion industry. Consumers want new clothes every month and don't want to pay too much for them. This results in the production of affordable collections with a high turnover rate. Fast Fashion is one of the most harmful industries in the world. In addition to contributing to climate change, this industry is also guilty of underpayment, exploitation and child labor.
Currently, sustainable brands can’t compete with established brands. Dom Amsterdam believes that the current designs of sustainable clothing cannot convince Fast Fashion consumers enough to choose sustainable. Dom Amsterdam is changing that way of thinking. They produce trendy fashion where all business processes are entirely focused on sustainability.
Dom Amsterdam works directly together with 'Alaraj Atelier', founded by Mohamad from Syria. Mohamad had his own clothing workshop in Syria and now he started one in Amsterdam. They have deliberately chosen a local producer to be as closely involved as possible in the production process and thereby minimize the adverse effects of transport.
Besides, they only use residual materials for the production of our bags. This includes old clothing, curtains and cut-off residues from companies. There are still many people and companies in the Netherlands who throw away textiles, Dom Amsterdam approaches them so they can recycle and reuse them.