Reza was born and raised in Jakarta, Indonesia. It was his mom and her love for tailoring that taught him the very first thing about the garment industry.
Moving to Amsterdam, it didn't take long for him to immerse into the streetwear scene. This was the most influential time for him because het got inspired by the sneakerhead culture. Collecting sneakers and limited clothing pieces, Reza found his passion to create a timeless brand.